"Let me talk like an old man. Young people, be careful. Beautiful things are disappearing every day. Be careful.…You don't need to be [shopping at fast-fashion stores], especially young people. They are beautiful naturally, because they are young. So they should even wear simple jeans and a T-shirt. It's enough. Don't be too much fashionable.…The brand advertising is making you crazy. You don't need to be too sexy. You are sexy enough."
— Yohji Yamamoto
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